Privacy Policy
Last updated: 25 August 2026
West Midlands Renovation Specialists respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us or enquire about our home renovation and improvement services.
This policy also explains your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
West Midlands Renovation Specialists provides home renovation and property improvement services across Birmingham and the wider West Midlands.
For the purposes of UK data protection law, the data controller responsible for your personal information is:
Trading name: West Midlands Renovation Specialists
Business address: Radcliffe House, Blenheim Court, Warwick Rd, Solihull B91 2AA
Email: wmrspecialists@gmail.com
Telephone: 07840 113043
If you have any questions about this Privacy Policy or how your personal information is handled, please contact us using the details above.
2. Information We May Collect
We may collect personal information that you provide directly to us when you complete an enquiry form, contact us by telephone or email, request a consultation or otherwise communicate with us.
This may include:
Your name
Telephone number
Email address
Property address or postcode
Details about the property
The type of renovation or home improvement work you are considering
Your preferred project timescale
Information you provide about your requirements or budget
Photographs, plans or other information relating to your property that you choose to provide
Records of communications between you and our team
We may also automatically collect certain technical information when you use our website, such as your IP address, browser type, device type, pages visited, referring website and information about how you interact with our website.
3. How We Collect Your Information
We may collect personal information when you:
Complete a form on our website
Request a free home renovation consultation
Telephone, email or otherwise contact us
Request a quotation
Become a customer
Communicate with us during or after a renovation project
Use or browse our website
Interact with our online advertising
We may also receive information through website analytics, advertising platforms and other service providers that help us operate and improve our website and marketing.
4. How We Use Your Personal Information
We may use your personal information to:
Respond to your enquiry
Contact you about your renovation or home improvement requirements
Arrange consultations, surveys or property visits
Prepare and provide quotations
Assess the requirements of a proposed project
Provide and manage services you have requested
Communicate with you before, during and after a project
Maintain appropriate business and customer records
Improve our website, services and customer experience
Measure the effectiveness of our advertising and marketing
Protect our website and business against fraud, misuse and security threats
Meet our legal, regulatory, accounting and tax obligations
We will only use your personal information where we have a lawful basis for doing so.
5. Our Lawful Bases for Processing
Depending on the circumstances, we may process your personal information because:
Contract: Processing is necessary to take steps at your request before entering into a contract or to fulfil a contract with you.
Legitimate interests: Processing is necessary for our legitimate business interests, such as responding to enquiries, managing customer relationships, improving our services, maintaining website security and understanding how our website is used.
Legal obligation: We need to process certain information to comply with legal, tax, accounting or regulatory requirements.
Consent: Where required, we may ask for your consent before using your information for a particular purpose, including certain types of marketing or non-essential cookies.
Where we rely on consent, you can withdraw your consent at any time.
6. Enquiry Forms
When you submit an enquiry through our website, we use the information you provide to understand your requirements and contact you about your enquiry.
Submitting an enquiry does not oblige you to proceed with any work.
Please only provide information that is relevant to your renovation or home improvement enquiry.
7. Sharing Your Personal Information
We do not sell your personal information.
We may share personal information with trusted third parties where reasonably necessary to operate our business, respond to your enquiry or provide our services.
These may include:
Website hosting and IT providers
Website and form management providers
Email and communications providers
Analytics providers
Advertising platforms
Accountants, insurers and professional advisers
Contractors, tradespeople or suppliers involved in delivering your project, where necessary
Government authorities, regulators or law enforcement agencies where required by law
Where third parties process personal information on our behalf, we take reasonable steps to ensure appropriate data protection arrangements are in place.
8. Contractors and Tradespeople
Depending on the nature of your project, we may need to share relevant information with contractors, tradespeople, surveyors, suppliers or other professionals involved in assessing, planning or completing the work.
We will only share information that is reasonably necessary for the relevant purpose.
For example, this could include your name, property address, contact details and information about the work required where someone needs to attend your property.
9. Cookies and Website Analytics
Our website may use cookies and similar technologies to operate correctly, understand how visitors use the website and measure the performance of our marketing.
Cookies may include:
Essential cookies required for the website to function
Analytics cookies
Advertising and conversion tracking cookies
Functionality cookies
Where required by law, non-essential cookies will only be used after you have provided your consent.
You can change or withdraw your cookie preferences through our website’s cookie controls where available.
Further information can be provided in our Cookie Policy.
10. Advertising and Analytics
We may use services such as Google Analytics and online advertising platforms to understand website performance and measure the effectiveness of our advertising.
These services may use cookies or similar technologies to collect information about your interaction with our website.
Where required, these technologies will only operate after you have provided the appropriate consent.
11. How Long We Keep Your Information
We only retain personal information for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, tax or reporting requirements.
The appropriate retention period will depend on the nature of the information and our relationship with you.
Enquiry information that does not result in work being carried out will generally be retained only for as long as reasonably necessary to manage the enquiry and maintain appropriate business records.
Information relating to completed projects may be retained for longer where necessary for contractual, warranty, accounting, insurance or legal purposes.
12. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
13. International Data Transfers
Some of the technology providers we use may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place as required by UK data protection law.
14. Your Data Protection Rights
Depending on the circumstances, you may have the right to:
Request access to the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information
Ask us to restrict the processing of your information
Object to certain types of processing
Request the transfer of your information in certain circumstances
Withdraw consent where processing is based on consent
These rights are subject to certain legal limitations and exemptions.
To exercise any of these rights, please contact us using the details provided in this Privacy Policy.
15. Marketing Communications
We will not send you electronic direct marketing unless we have an appropriate lawful basis to do so.
Where you have agreed to receive marketing communications, you can unsubscribe or withdraw your consent at any time by contacting us or using the unsubscribe option provided in the communication.
Service-related communications about an enquiry, quotation or existing project are not marketing communications.
16. Third-Party Websites
Our website may contain links to websites operated by other organisations.
We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policy of any external website you visit.
17. Children’s Privacy
Our services and website are intended for adults arranging renovation and property improvement services.
We do not knowingly collect personal information from children through our website.
18. Complaints
If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to investigate and respond.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent regulator for data protection.
Further information about your rights and how to make a complaint is available from the ICO.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations.
Any updated version will be published on this page and the “Last updated” date at the top of the policy will be amended accordingly.
20. Contact Us
If you have any questions about this Privacy Policy, how we handle your personal information or would like to exercise your data protection rights, please contact:
West Midlands Renovation Specialists
Email: wmrspecialists@gmail.com
Telephone: 07840 113043
Address: Radcliffe House, Blenheim Court, Warwick Rd, Solihull B91 2AA